Buyer’s guide · updated 2026
Which digital loyalty card should you choose in 2026?
The right choice depends on how visits are recorded and what customers must do: use an app, Wallet, QR code or linked payment. This guide compares ten relevant options and lists fifty products with official sources, without ranking them or claiming they are all available in Italy. Check the workflow, costs, data export and support before activating. Iterum offers a 7-day trial and requires a payment card at activation.
Updated by Radman Sattari, Founder of Fidus
Start with the job the card must do
A loyalty card is not a POS, and a feature list does not prove a programme brings customers back. Start with a concrete question: do you want to recognise a visit, a spend amount, a booking or a payment processed in a specific ecosystem? Then look at the steps required at the counter and on the customer's phone.
This matrix is an orientation guide, not a like-for-like test. Descriptions come from the linked vendor sources; they do not certify uptime, results, compliance, current prices or availability in Italy. Check each vendor’s site, contract and activation flow before deciding.
For a small business, try the flow with a staff member and a customer phone before buying. An unclear counter process can add friction even when software has many features.
| Model | How a reward is recorded | What to check before choosing |
|---|---|---|
| Stamp per visit | The customer or staff confirms a visit; the reward follows at the threshold | Who records the stamp, how duplicates are prevented and how long it takes |
| Points per spend | A balance grows from purchases or manually entered points | Is a POS required? Who enters the amount? How are mistakes and returns corrected? |
| Linked payment | An eligible payment automatically earns points or stamps | Which payments and cards qualify, which app is needed and who can participate |
| Apple/Google Wallet card | The customer adds a pass to Wallet; the merchant still needs to award the reward | Does Wallet only store a pass, or also include the programme, staff tools and reports? |
| Merchant app or network | The customer uses one shop’s app or a participating-business network | Installation, account, network visibility, portability and the provider’s role |
Ten options worth evaluating first
These ten options cover different models; they are not ranked by merit and are not equivalent competitors. The first five are Italian or clearly marketed to Italy. The others address a similar job, with market or category limitations to check.
The “check” column flags open questions: a feature missing from a source is not necessarily missing from the product. Do not infer prices, integrations or availability when the cited vendor page does not state them.
| Product and official source | Vendor-described model | Verify for your use case |
|---|---|---|
| SumUp Fedeltà | The Italian launch announcement describes points or stamps linked to eligible payments, a linked payment card and the SumUp Local app. | Current availability and eligibility; payment requirements; terms for businesses outside SumUp. |
| Fedelya | The site presents digital cards, QR/barcodes, points, rewards, coupons, notifications and a dashboard. | Current prices and limits, customer app role, plan inclusions and export options. |
| Puntify | The site describes a QR points card accessible in a browser, no customer app stated, and publishes trial and price information. | Current price, trial length and annual billing; locations, data, staff and award flow. |
| PuntiPlus | The site describes customer lookup at the point of sale, spend entry, automatic point calculation and QR materials. | Price, card format, required apps, locations, privacy and returns handling. |
| Fydes | The site presents a business-branded card and customer app, with plans and features listed. | Current app requirements, limits and automation included in the plan you need. |
| TesserApp | Its shop page lists Wallet cards for points, discounts, prepaid balances, access and private cards. | Italian support and availability, prices, staff workflows and active operational features. |
| Rewality | The site describes collecting points by submitting receipts and using merchant-set conversion rules. | Local availability, receipt requirements, costs and the actual customer/merchant journey. |
| Loopy Loyalty | The vendor describes digital stamp cards for Apple/Google Wallet with QR or link enrolment and merchant tools. | Current pricing and trial, Italian localisation/support and staff tools in the plan. |
| Stamp Me | Its official enrolment guide describes a Stamp Me customer app journey; Apple/Google Wallet access is also referenced. | Availability and language for Italian customers, actual Wallet options, costs and stamping flow. |
| tapja | The European vendor presents Apple/Google Wallet stamp and points cards, staff tools and published plans. | Italian support, availability in Italy, contractual prices and location management. |
A directory of fifty products: grouped, not ranked
The directory widens the search beyond direct competitors: it includes Italy-facing tools, European and international products, Wallet platforms, retail or ecommerce suites and payment-linked alternatives. Fifty names do not mean fifty equivalent rivals, fifty products tested in use or fifty offers that can be bought in Italy.
Each product links to the official source located in the research. The category describes the vendor’s stated positioning or the apparent use case in that source; offers can change or end. Confirm geography, product status, support, pricing and contract terms with the vendor. No entry is ranked best to worst.
**Italian products and offers aimed at Italy.**
| Product and vendor source | Indicative category |
|---|---|
| SumUp Fedeltà | Payment-linked loyalty |
| Fedelya | Digital cards and loyalty tools |
| Puntify | QR points card for businesses |
| PuntiPlus | Points and in-store customer management |
| Fydes | App-based loyalty with plans |
| TesserApp | Wallet cards for shops |
| Rewality | Receipt-based points |
| Looply | Loyalty suite and merchant tools |
| ZONEX | Merchant network and customer app |
| Prime Loyal | Loyalty software |
| Util Points | Stamp or points cards via app |
| Shopping Plus | Retail and chain suite |
| Stampza | QR digital card |
| FidelityApp (NBF) | App and multi-location loyalty |
| Fidelity App (Treebyte) | Multi-store retail and POS suite |
| FidElìt | Loyalty and gift-card management |
| Softvision Virtual Fidelity Card | App and loyalty cards |
| Buffetti Solution App | Services app with loyalty and payments |
| CubApp | Cloud cards, points and coupons |
| E-Fidelity | Retail and relationship loyalty |
European and local-business tools
These products mainly cover Wallet cards, digital stamps and tools for small shops. An English-language site or European product page does not prove Italian support, terms or availability. Ask the vendor to confirm in writing before relying on local support.
**European and international products for local businesses.**
| Product and vendor source | Indicative category |
|---|---|
| Lightage | Wallet and points management (recheck PDF date) |
| Gamma Wallet / Business | Wallet and loyalty programmes |
| tapja | Local Apple/Google Wallet loyalty |
| Wallet Loyalty | Wallet cards and merchant programmes |
| Stampioo | Wallet loyalty for local businesses |
| Heya | Small-shop loyalty (verify current terms) |
| Fidelizz | Local loyalty cards; Italy market unproven |
| KlipCard | Early-stage Wallet loyalty cards |
| Fedele | Merchant loyalty app |
| BonusQR | QR loyalty programmes for SMBs |
| Piqlo | Wallet, QR and NFC cards |
| Loopy Loyalty | Apple/Google Wallet stamp cards |
| Yollty | Stamps, points and tiers for SMBs |
| VEXiON cards | Wallet loyalty cards |
| Loyal Loop | Local stamp card |
| Beneflic | Wallet stamp loyalty |
| Lealtap | Digital loyalty card |
| SmartStamps | Stamp cards for businesses |
| WePass | Wallet pass infrastructure, loyalty and membership |
| WalletAP | Wallet loyalty for shops |
Other international products and adjacent alternatives
The final group includes models that may not replace a simple visit card: some rely on a vendor app, while others are tied to POS, ecommerce, a store account, payments or a merchant network. They are included to help distinguish categories, not to claim direct competition or Italian availability.
**International products, ecosystem-linked platforms and adjacent categories.**
| Product and vendor source | Indicative category |
|---|---|
| Stamp Me | Stamp loyalty with customer app |
| SWiP | Retail and food loyalty |
| Watily | Wallet loyalty cards |
| Wivly | Wallet loyalty and prepaid |
| Loyalzoo | Points, memberships and integrations |
| Marsello | Ecommerce/POS loyalty |
| Smile.io | Ecommerce loyalty and referrals |
| LoyaltyLion | Ecommerce loyalty tied to a store account |
| Yotpo Loyalty & Referrals | Ecommerce retention |
| Satispay Punti Cashback | Payments and cashback network; adjacent alternative |
Where Iterum fits and what to check
Iterum’s public pages present a web stamp card: the business chooses a threshold and reward, the customer opens the card from a QR code or link, and staff confirms the visit with a scan. The pages say customers do not need to install a proprietary app and that Iterum does not replace a POS. These are vendor descriptions, not an independent audit of every operational step.
The published owner panel describes visits, redeemed rewards, aggregate analytics and a customer list; plan limits and active cards vary by plan. Official pages offer a 7-day trial and require a payment card at activation. The checkout shows the applicable plan, amount, VAT and renewal; if you do not cancel, the chosen plan continues after the trial. Read the terms before confirming.
Iterum may be worth evaluating if you want a stamp card managed at the counter without treating the POS as part of the service. There is no public comparative evidence here to claim it produces more repeat visits or is better than every product listed. Check reward affordability against your margins and test the real flow with staff and customers.
Read the 7-day trial terms or start designing a card.
For a closer comparison, read Iterum and SMSHosting, PassFacile, FaveCard, Tesserando and RIRO. Each page separates published strengths from unanswered questions.
- Is the job clear: a visit, spend, eligible payment or online purchase?
- Can customers understand the step and complete it on the phone they actually use?
- Who awards the reward, and how are an error or return corrected?
- Which plan limits, exports, locations and costs apply to your case?
- What data does the service collect, for how long and under which terms?
- Can you afford the reward when it is redeemed?
Frequently asked questions
- Are all fifty products direct Iterum competitors?
- No. The list includes shop cards, apps, Wallet tools, retail or ecommerce suites, international software and a payment-linked alternative. Only some are close to a stamp card for a small local business; the others represent categories worth distinguishing.
- Are all of them available in Italy?
- No. The directory includes global and European products and flags when the Italian market is unproven or needs checking. Confirm availability, support language, contract, data terms and payment method directly with the vendor.
- Which digital loyalty card is best?
- There is no answer that fits every shop. Choose according to the reward rule, customer steps, staff workflow, POS, plan limits and data portability. This guide is not a ranking and does not measure the commercial results of these products.
- Is Iterum free?
- Iterum offers a 7-day trial and requires a payment card at activation. The selected plan continues after the trial unless you cancel. Check the amount, VAT, renewal and binding terms for your chosen plan in checkout before confirming.